Existing offer component review
Frame work.
The New Framework will enable both the Product and Marketing teams to easily brief in offers to the various consumer banking portfolios. It will help minimise any confusion and miss communication causing inconsistency’s in the customer journeys. It also helps the teams better understand how to break up the hierarchy of content to ensure the offer is clear to understand.
How the frame work will be used and its output for a single offer.
Variations of how the frame work supports dual offers across mobile and desktop