S.A.M. Bracing Mission :
" To provide patients with a revolutionary high quality, high performance shoulder brace, that will better prepare and enhance the recovery process while getting the patient back to normal function, quicker, stronger and healthier".
S.A.M. Bracing is an innovative orthopaedic, post operative bracing system that provides joint support, resisted motion and assisted motion.
For use as a post operative brace and rehabilitation device, the S.A.M. Brace can be locked into a static position or move through a controlled range of motion (ROM).
SUPPORT: in a static position for post-surgical or injured peripheral joints.
RESISTED: motion in a single direction, through a controlled ROM, from a set resting position.
ASSISTED: motion in the opposite direction as the brace returns to its safe resting position.
Patent No:
wo 2013116900 A
WO2009076725 A1
Project : Credit Card Comparison Table
Role / Team : Senior UX designer Credit Cards team
Objective / Mission : Choosing the right credit card can be confusing for a customer. We had seen time and time again customers applying for credit cards which were not suited to their needs therefor putting them in a possible vulnerable financial position and hurting their credit score. We needed to find a better way to help customers choose the right card, easily evaluate, read and understand all the relevant credit card content and make the right decision in a comparable way.
Approach : In order to be clear and validate the customer problem we went through an extensive competitor analysis and reviewing existing customer research to further evaluate the problem. We then collaboratively facilitated 2 x ideation sessions followed by two rounds of in house user testing sessions with 12 x existing and non existing customer who had recently purchased or were looking to apply for a new credit card.
Solution : Working inclusively with the visual design, development and production team we were able to implement a successful two phase solution which easily allowed customers to review, filter all credit cards based on their needs then move to a refined 3 x credit card comparison to oversee all the details.
Axure prototype : https://jt07ln.axshare.com
Metrics/Success : The success of this project saw a reduction in customer complaints around credit card application approvals / non approvals as customers were now easily able to read and evaluate all credit card information as they progressed down the application funnel. This also meant customers were applying for the right card and not having access to money they could not afford.
https://www.westpac.com.au/personal-banking/credit-cards/compare-credit-cards/
https://www.stgeorge.com.au/personal/credit-cards/compare-credit-cards
Project : The launch of the NEW Red Vodafone plans
Role : Ux Designer
Objective : With the implementation of a new plans construct, my task was to look at how users would find these new plans, how they would differ from classic plans and ultimately how to purchase them.
As various sections of the site were not responsive, we had to create a mobilised version for users. Once again looking at their journey, how they would find Red plans and how to purchase them.
Approach : Working closely with the VCA team we created the user journeys, campaign and landing pages and implemented the new Red styling to the plans carousel.
Solutions : A new competitive way to find, view and sign up to new phone plans
Project : BT Superannuation corporate journey map ( 8 week engagement )
Role : Senior Experience Designer Symplicit
Objective : To map out the existing corporate superannuation process for new employees. Then surface all the pain point and opportunity areas with the whole sign up process.
Approach : Working with the key stakeholders from BT and their various peers to understand and map out the existing customer journey. We also conducted a user research piece to understand more about what employees thought of superannuation and how this could become more enticing for them to take action and be more interested when it comes times to choosing a super provider.
Solution : We produced an in-depth user research report and documented the existing customer journey. This highlighted clearly the pain points and opportunity areas which were further supported by the user research.
Success : We were are able to provide the BT team with a clear understanding of the current corporate signup process employers and employees go through. Giving them vision of this was crucial in allowing them to further build a business case to fix the existing barriers of entry for employees and improve the overall signup and customer experience.
Project : Sign up process for the William Hill
Role : Senior UX Designer
Objective : The focus for this project was to improve the success rate of people registering for a William Hill online account.
The major pain point areas for a user :
- Creating a username which had not already been taken and the user remembering this for future logins.
- Non mandatory fields ( filling out information which was not part of any authentication for the business)
- The auto address look up not finding a users address, allowing the user to enter an inaccurate address and potential not authenticate them for an account.
Approach : The team under went a series of research activities, working with analytics and various stakeholders to acquire data and user insights to form hypothesis which we would base our design on. Some of the activities we completed included :
- Competitor analysis
- Best practice study
- User interviews
- User testing
We found the form could be broken up into logical areas, grouping relevant information together, helping to guide the user through the various fields in order to complete the signup process.
What we tested : We ended up user testing three concepts on both mobile and desktop:
- Single page form
- 2 Step form
- Type form concept
Solution : What we found as the form only had 7 fields to complete users wanted to see this all on one page. This made them feel clear about what was needed and how long the process of setting up an account would take, before depositing any money.
The implementation of this would result in a quicker easier signup process for new customers. Meaning and increase in the number of quality customers to the platform.
Project : New offer component/framework
Role / Team : Senior UX designer Credit Cards/Personal Loans team
Problem : Our components were designed to accomodate content requirements of the past. We have observed that the current components are not meeting the unique requests the various portfolios have to display offers clearly and effectively. This is causing teams to hack components or wrongly use them on the site creating inconsistent customer experiences.
Our challenge : How might we improve our components and systems so that our customers can better engage with our personalised offers. helping their financial wellbeing ?
Hypothesis 1 : We believe that by defining a framework of how an offer is constructed, we will be able to integrate offers on our public site in a more efficient and effective way.
Hypothesis 2 : We believe that by defining a framework for how an offer is constructed we will be able to provide sounded recommendations for component enhancement.
Hypothesis 3 : We believe that by understanding our types of offers and the value they represent to our customers we will be able to design more engaging offer experiences.
We know we will have succeeded when we see our solution is scalable and contributes to an increase on conversions KPI’s and overall customer engagement.
Approach :
What makes up an offer ? Pulling apart each offer component we currently have and understand how it has been hacked or manipulated to do something it was never designed to do.
2. Stakeholder interview across the various portfolios to understand the current needs around offers, how its briefed in etc
3. Offer framework : understanding every element which makes up an offer
4. Review of our current live offer components
5. User testing x 2 rounds
6. Post user testing review
7. Offer component Solution sense check across portfolios
8. Guidelines on how to use the offer component along with feedback sessions on how it can be improved once live
Solution : A scalable cross brand and portfolio component which has the ability to offer unique customisation all validated and supported by a tested and robust frame work.
Metrics/Success : The result of this universal offer component has meant no more hacking and creating inconsistencies with the overall customer experience. Due to the thorougher tested frame work we have also given the business a way to rethink how they brief in offers giving them clear content slots and a hierarchy layout to better present content so customer can be clear on the details of the offer.
Project : Spotify integration to Vodafone
Role : Ux Designer for My Vodafone
Objective : Spotify was one of the first content brands to partner with Vodafone. Available to customers on Red plans UX were engaged to define the overall user journey and purchase process from VCA - My Vodafone.
Approach : The screens cover the initial sign up process for New users using OTC (One Time Code), through to the screens they would see when signing into Spotify. Also looking at the sign up process for a user on Wifi ( which is slightly different due to the authentication process needed) and all error scenarios.
Solutions : These journeys set the platform for when other content provides like Fairfax and Stan came onboard. We were easily able to implement these content partners using the same journeys and flows.
Project : Refresh of existing Vodafone Careers website
Role : Junior UX Designer
Objective : As part of the brand refresh in 2013, UX were engage by HR to refresh the existing Vodafone Careers section of the site. This is to ensure the application process was reflective of the new brand helping to make it easy and attractive to apply for a role at Vodafone.
Approach : Working closely with HR our goal was to consolidate pages and information to communicate a more effective brand experience while helping to promote the company. We looked at existing heat maps for the selected pages along with any analytics to help support the consolidation of content.
Outcome : By doing consolidating and review existing content we Increased the number of quality candidates applying for roles through the site by 14%.
The collection is called “ marco “ by marco Sydney.
The collection has been designed and made in Australia and constructed from silver, 9ct + 18ct White, Yellow and Rose Gold also featuring Black Diamonds.
Each piece has been individually designed to reflect different memories in my life thus far. Having a strong design aesthetic each piece can have different interpretations depending on the material choice. A combination of polished, brushed, sandblasted and black rhodium helps to create a youthful appearance while the gold and diamond finish creates an elegant feel with a modern touch.
With a passion to constantly create and innovate I am always seeking inspiration from local and overseas trends and processes.
Project : Vodafone NBA ( Next Best Action ), was an initiative funded by the Vodafone CVM (Customer Value Management ) team.
Role : UX Designer My Vodafone team
Objective : The idea was to prompt users with personalised notifications based on their past actions which would help remind them to act on special offers.
Approach : UX were engaged to further explore this idea. We conducted three workshops :
1st - Inception workshop : to better understand scope, constraints, technical limitations and note down any questions we all had
2nd - Sketch Session : Working with the various team members, product owners, developers, designers etc to sketch potential solutions. We gave each team different scenarios to sketch ie upgrade, 2nd Service, RPC (Rate Plan Change ) and Data Add-Ons.
3rd - High level user journeys: Creating High level journey maps and flows which were used to help estimate costings for the project
Outcome : We were able to inclusively work with the various stakeholders to understand how this idea would work along with its implementation. This collaboratively approach ensured all team members were aligned and helped demonstrate the value of UX. It also helped path the way for further personalisation projects to build on this all leading to a better consistent customer experience.
The furniture section of this folio further illustrates some of my creative passion. I designed two coffee tables both having different contexts. One to be used in an open living area with some storage options. The other a small coffee table with the ability to mass manufacture. Controlling the process from brief - concept through to manufacture working with the client and fabricators to create and deliver finished products.
I also undertook a project which looked at designing a seating apparatus for babies aged from 5-12months old which helped and supported them when learning to sit up.
Red Roams was a new $5 roaming product offered to Vodafone Red customers.
Previously in order for a user to roam or understand costing with using their mobile overseas was extremely complicated. Vodafone were receiving alot of negative press as many users were getting bill shock when going abroad. Vodafdone were also missing out on business as many users were scared of taking their local sim overseas in the fear of bill shock and instead would buy a sim from a local carrier once landed in their new foreign destination.
- We consolidated the information from existing pages to create one home landing page where a user could enter the country of choice and be given clear information on how much it would cost to roam in their country of choice.
- Red roams is now one of the most competitive roaming products on the market. The implementation of this new product and complete page re-design resulted in an immediate uplift in users opting in for $5 roams.
uttons by marco, is a collection inspired by one off buttons sourced from around the world. I would pair buttons together then tie them around a custom built stainless steel ring for finishing. With no two rings the same they made for a great gift. I sold the rings on my online website, local markets and in a few stores in New York city.
In my travels i also was able to source second hand designer label buttons which became extremely popular.
Some of the rings were featured in such publications as :
http://www.vogue.it/en/vogue-gioiello/curiosity/2011/06/marco-sydney
http://articles.latimes.com/2011/jun/19/image/la-ig-jewelry-20110619
Project : Launch of the NEW Vodafone 4G network
Role : UX Designer
Objective : The launch of the Vodafone 4G Network was a very important step in the brand re-establishing itself as a credible telco. This part of the site needed to allow existing customer to check if they were in the 4G zones along with helping them understand how their data usage might be affected.
Approach : The 4G campaign was designed to guide an inform a user on how the network is better than 3G.
- First step : a user was qualified weather they were a Vodafone customer or not.
- Second step : a user was able to check the coverage in their area or prime place of use. This map would show the difference with 3G and 4G
- Third step : a user was able to check their data usage. As the 4G network worked on a faster speed it also meant it would chew through data quicker especially with HD movies.
- Forth step : a user could share this information socially through their network further promoting the new 4GB network to their social groups.
Outcomes : the success of this campaigned help to cement the credibility of the brand and its network along with help indicate and explain how data usage on the faster network would be affected minimising customer complaints.
