Red Roams was a new $5 roaming product offered to Vodafone Red customers.

Previously in order for a user to roam or understand costing with using their mobile overseas was extremely complicated. Vodafone were receiving alot of negative press as many users were getting bill shock when going abroad. Vodafdone were also missing out on business as many users were scared of taking their local sim overseas in the fear of bill shock and instead would buy a sim from a local carrier once landed in their new foreign destination. 

- We consolidated the information from existing pages to create one home landing page where a user could enter the country of choice and be given clear information on how much it would cost to roam in their country of choice.

- Red roams is now one of the most competitive roaming products on the market. The implementation of this new product and complete page re-design resulted in an immediate uplift in users opting in for $5 roams.