Project : Launch of the NEW Vodafone 4G network

Role : UX Designer

Objective : The launch of the Vodafone 4G Network was a very important step in the brand re-establishing itself as a credible telco. This part of the site needed to allow existing customer to check if they were in the 4G zones along with helping them understand how their data usage might be affected.

Approach : The 4G campaign was designed to guide an inform a user on how the network is better than 3G.

- First step : a user was qualified weather they were a Vodafone customer or not.

- Second step : a user was able to check the coverage in their area or prime place of use. This map would show the difference with 3G and 4G

- Third step : a user was able to check their data usage. As the 4G network worked on a faster speed it also meant it would chew through data quicker especially with HD movies. 

- Forth step : a user could share this information socially through their network further promoting the new 4GB network to their social groups.

Outcomes : the success of this campaigned help to cement the credibility of the brand and its network along with help indicate and explain how data usage on the faster network would be affected minimising customer complaints.