Project : The launch of the NEW Red Vodafone plans

Role : Ux Designer

Objective : With the implementation of a new plans construct, my task was to look at how users would find these new plans, how they would differ from classic plans and ultimately how to purchase them.

As various sections of the site were not responsive, we had to create a mobilised version for users. Once again looking at their journey, how they would find Red plans and how to purchase them.

Approach : Working closely with the VCA team we created the user journeys, campaign and landing pages and implemented the new Red styling to the plans carousel.

Solutions : A new competitive way to find, view and sign up to new phone plans